Writer, strategist & soft space creator
Hi! I'm Lorna, a Berlin-based writer and strategist working where storytelling meets culture, care, and imagination. My practice explores how language can build trust, spark connection, and imagine new possibilities – whether that's via thoughtful editorial writing or bold copywriting for brands and organisations doing meaningful work.
Check out what I'm working on below and reach out if you want to collaborate or say hi:
💌: lornamariemcdowell@gmail.com
LinkedIn: lornamariemcdowell
Cultural commentary, artist interviews, and reviews exploring art, wellness, and social change. I write for publications, platforms, and collaborative projects that want nuance, depth, and a point of view.
I help brands working in taboo or complex spaces find words that build trust, connect with care, and move people to action – from websites to launches to email sequences.
A storytelling project and unfolding radial care platform about the bonds between humans and animals in times of grief & beyond.
Part cultural criticism, part personal essay, part magpie collection – it’s a space for exploring how we care for ourselves in a changing world. Soft Care.